National Child Abuse Prevention Month Awareness


One month, one issue.

It is 30 days focusing on blessings brought into this world daily — that are sometimes taken for granted.

Nearly 700,000 children a year are abused in the U.S.

“Those numbers are staggering. I always say one is too many,” says a director with the Children’s Advocacy Center.

First established in 1992, the mission of the Children’s Advocacy Center is to ensure the safety and wellness of kids in the Tom Green County,

A few years later, several different events would be held during this month to be dedicated to recognizing child abuse — and what can be done to prevent it.

Awareness can come in all shapes, sizes, and forms. But in April it comes in the shape of a cookie.

“So what we came up with is putting their pinwheel logo on a cookie. So here we have it and each and every person through the first 50 that comes in on Friday’s will get a free cookie,” Earl Mulley, owner of Halfmann’s Cake Cottage explains.

That’s if you’re wearing blue of course, which is the standing color for national child abuse awareness month.

The owner says the Advocacy Center approached them last year, and that’s when the cookie partnership began.
“It feels great. I love doing it, it’s a very, very good cause and it’s something that I believe in,” Mulley says.
“Our mission for child abuse prevention month; it’s actually a national thing but locally we love it because it’s kind of a way for the community to be able to take a sneak peek into what we’re doing every single day and trying to end that cycle of abuse,” explains Morgan Tuttle, Director of Community Engagement with the center.

Tuttle says there were 328 cases of abuse and neglect in the Tom Green County in 2017.

The center will also be offering “Recognize and Report Abuse” Training which the director believes will be highly beneficial.

“Statistics show that for every one adult trained, ten children are made safer so the more people we can train, the better off we’re going to be as a community,” says Tuttle.

Events included as part of Child Abuse Awareness Month are:

Blue Friday: Every Friday in April
(Wear blue and share pictures on social media using #bluefriday)

Cookie Friday: Every Friday in April
(Wear blue and get a free cookie at Halfmann’s Cake Cottage, free for first 50 customers)

Picnic in the Park: April 8th
(Free event for families at Kirby Park from 2-4 p.m.)

Casa Training: April 9-12th and 16th-19th
(111 W. Beaureguard from 5:30 p.m. to 9:30 p.m.)

Chick-Fil-A Night: April 17th
(Free giveaways at both locations from 5 p.m. to 7 p.m.)

Recognizing and Reporting Child Abuse Training
7 Koberlin St. from 5:30 p.m. to 7:30 p.m.)

Blue Sunday: April 29th
Day of prayer for local congregations to spread awareness for the prevention of child abuse in the community)

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