Dillard’s department store has taken part in the “Fit for the Cure” drive for a number of years and 2017 is no different.
On Wednesday, certified bra-fitters did as they normally do throughout the year, offering bra fittings to customers.
But Wednesday’s “Fit for the Cure” drive meant each customer participating would see $2 donated in their name to breast cancer research.
Any Wacoal or B’Tempt’d brand of bra purchases would see another $2 donated to research.
Breast cancer researchers estimate over 202,000 new cases of invasive breast cancer affecting women in the United States. Invasive breast cancer, according to the Susan G. Komen foundation, is when cancer cells spread to nearby tissue and other parts of the body.
Erin McLucas lost her aunt to breast cancer and recommends customers make an appointment for a mammogram check-up once they’ve completed a bra-fitting.
Fit for the Cure takes place each March and October.