Reporter: "They say everything is bigger in Texas and that's certainly true about AT&T Stadium, home to the Dallas Cowboys and this weekends Final four. Over nintey thousand fans will be in attendance. Dwin Towel runs the in house productions and he has a massive job this weekend."
Dwin Towel: "this has been in planning for months and so there's a lot of pre-production that's gone into it. First game on Saturday is really a shake-out of everything we've been planing for all these months. We have a fully scripted show."
Reporter: "Towel's big toy and the thing everyone talks about when they step inside the Arena, the massive HD screen that hangs from the ceiling."
Towel: "It's one point to million pounds, it's about the size of a seven story building, it's suspended. It can go up as high as 125 feet or down as low as 25 feet. At one time it was the biggest screen in the world, it's still the biggest suspended screen in the world."
Reporter: "Towel says is all goes well, if his team does it's job, fans at the game will be able to watch the court and the screen at the same time and have a once in a life time experience."
Towel: "We like the screen to really engage the fan, although the game is the main focus. We don't want to detract from the game, we want to supliment it. We want to make every seat in the house a great seat to watch this event."