"And of course we are so fortunate in west Texas to have the Concho River because you get your double bang because you see the lights on the bank of the river but they also reflect in the water so you get to see the lights twice which is really nice," Concho Christmas Committee Director Marilyn Flage said.
Local inmates and volunteers have been busy putting up the more than 3 million lights along the river since Labor Day weekend for the more than 60,000 visitors who travel near and far to get into the Christmas spirit.
"Every year it's so neat to go down there and see all the lights and see how they put them up each year," Flage said.
With the river improvements project now complete, Flage says this year's event will be spectacular.
"I just think shoring up the banks makes the river just that much more attractive for people and now the pass on both sides of the river I think will enhance the people's opportunity to walk along and see the scenes and everything," Flage said.
The lights go on Friday, December 6.
The community Christmas tree lighting and parade kicks off Concho Christmas on Saturday, December 7.
Bike Through the Lights takes place December 8.
Run Rudolph Run will be Saturday, December 14.
The Christmas lights along the river will be on display every night until the end of the month from 6 p.m. until 10 p.m. Sunday through Thursday and until midnight on Fridays and Saturdays.